blog and be heared (dissidents)
THis handbook will give dummies and campaigners ideas and tips
handbook for bloggers and cyber-dissidents 46p pdf
if you are prepared to read the hype language of an e-marketeer, you can read these ebooks free about how to create a 'buzz'
and maybe this classic work about the duty of civil disobedience by Thoreau to remember why you do it http://manybooks.net/titles/thoreauhetext93civil11.html